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Conversations with Natasha Londono

Today we’d like to introduce you to Natasha Londono.

Hi Natasha, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
Hi, I launched Rumbita during the pandemic. Was it crazy to start a “party” brand during the pandemic? No. Why? Because we are not about partying, we are about celebrating. I think now more than ever, relationship-nurturing is a must, starting with yourself. I’m a big believer in this and realized those around me are too. So, I created a brand for us. Rumbita is a lifestyle brand above all, our mission is to inspire people to celebrate life beyond their birthday.

It all started with the Gala Crown, I realized there was a need for a fun statement headpiece that can make any moment an instant celebration. I handmade a gold zip tie crown similar to one debuted at the MET Gala and it’s been a total hit. It’s light, affordable, and most importantly multi-use. Multi-use was a big factor, both in supporting the fact that celebrations are spontaneous and also to minimize waste. No more throwing out your plastic Happy New Year tiara every year, instead replace it with a Rumbita Gala Crown that can be used year-round. We expanded our crowns to handmade Artisan Crowns from Colombia — my family’s home country — and other unique concepts such as: The Rumbita Goodie Bag / Party Favor and Rumbita Host bundle that includes women-owned and eco-friendly brands. In all we offer one-of-a-kind, intentionally hand selected products that elevate your special moments. We aim to improve wellbeing and relationships through celebrations that are both on and off the calendar.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
I definitely wouldn’t say it’s obstacle free. It hasn’t been easy, but would it be worth it if it had? Rumbita is my 5th entrepreneurial project. I struggled in the past with starting, deciding and juggling my 9-5 and 5-9. For a long time, I went back and forth from wanting to have a business that offers a service to one that sells a product. Until I realized that what I really wanted was to create a brand that makes a difference. I needed to go through these slopes to get to where I am today. My experience with past businesses I’ve launched has allowed me to gain more traction with this one. The biggest difference has been that running Rumbita feels natural to me, an extension of my lifestyle. Although it’s been lots of hard work and late nights, I’ve enjoyed every bit of it, even the growing pains.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
My career started off in graphic design and communications. I worked and interned at advertising agencies and swore I would end up having one — in NYC of course. Life and career opportunities led me to the client side where I realized I enjoyed marketing even more. As I stepped into this role, large events became part of my responsibility. I’m proud to transform over-the-top concepts into successful and impactful events. This is why Rumbita is a bit of an ironic venture for me. Although I love planning massive events, I truly believe celebrating in the most intimate way with your people can’t beat the largest music festival.

Have you learned any interesting or important lessons due to the Covid-19 Crisis?
Absolutely! Life is unexpected, you never know what can happen tomorrow. Be present in the moment and celebrate what matters to you.

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