Today we’d like to introduce you to Ruby Garcia.
Thanks for sharing your story with us Ruby. So, let’s start at the beginning and we can move on from there.
I grew up in Miami in a loving yet crowded home, painting was my escape from all the crazy happening in my house. My dad knew how to draw and my mom has always loved creating detailed party decorations. I spent a lot of hours doodling and drawing things for classmates my entire school life, some still have the stuff I made!
I worked in a restaurant for nine years while I earned my Bachelor’s Degree in Psychology. Followed by five years in Property Management in a luxury condo in South Beach.
Fast forward a few years later, I was facing maternity leave for the second time. In fear that I would end up down the PTSD road again, as I did at 23 with my son, I made a conscious decision to set time aside to create. Doing so, reminded me that I’m also an artist and love creating which can easily be forgotten when living in routine and sleep deprived. It didn’t matter what I was creating as long as it was something I enjoyed.
In true Ruby fashion, I opened up an Etsy shop at eight weeks postpartum without really knowing what I was doing. It all started very slow and I’m forever grateful, otherwise, I would’ve been overwhelmed. Most requests were for party decor even though I pushed my art more. I quickly realized I can do both party and art. It feels pretty cool to see my items everywhere. My items have been part of birthdays, baptisms, weddings, corporate events, housewarming parties and so much more. I still smile when I walk into someone’s house and see my art hanging on their wall.
It’s evident, that being an artist is my purpose.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I’ve created art since I was a kid, creating is my nature. However, deciding you’re going to show the world your work and sell it is a whole different ball game. It hasn’t been a smooth road and I don’t think it’s smooth for anyone. I had to learn about the correct materials to use, pricing items, taxes, marketing, shipping items, self-discipline, scheduling, etc. All of that while having two kids and a household to maintain. Besides the normal: don’t give up and keep going. I would have to say do your research, attend workshops, get inspired but don’t copy, figure out a way to organize yourself that works for you and schedule work hours. Understand that it is great to have a support system but they shouldn’t be the same people discouraging you. Be self-sufficient and focus on your goals.
What do you do, what do you specialize in, what are you known for, etc. What are you most proud of as a company? What sets you apart from others?
The short answer: I make things. I currently specialize in personalized party décor, family portraits, ornaments, and housewarming gifts. I would have to say I’m most proud of anything that I paint, painting is really where my heart is. A particular item that stands out is a seating chart I created for a friend’s wedding. They’re travelers, there was something so special about painting a map for them and then adding all of the names of the people they love and that love them that would witness the beginning of their new journey. As a brand, my goal is to celebrate life, every day. We get caught up in routines and sometimes forget that our life is a blessing, I feel that deserves to be celebrated, and to me, there is no better way than with art.
What do you feel are the biggest barriers today to female leadership, in your industry or generally?
One of the biggest barriers to female leadership in any industry is equality. It then breaks down into so many other challenges that at times prevents female leaders reach to the top. Challenges that many of the male CEO peers don’t seem to understand, or care to understand. Despite the fact that women make up half of the world’s population, civilization was designed by men to benefit men. Therefore, women need to work harder for their achievements.
There is a self-love movement that I feel will help a lot of challenges women are currently facing. Once you achieve real self-love, you will value yourself and thing will change. You’ll be confident enough to ask for more money when needed. You’ll be speaking up because truthfully it doesn’t just serve to sit at the table, you need to be heard. Women will begin tackling the imposter syndrome and overcoming perfectionism. Women will learn how to obtain a sisterhood while still being able to trust your own voice. Being proud and speaking of their accomplishments without the fear of being judged.
I understand the glass ceiling effect, but women are queens and our crowns can break through the glass. We just have to love ourselves and each other enough to care and not give up.
- Website: findruby.com
- Email: email@example.com
- Instagram: @findruby