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Conversations with the Inspiring Alison Roldan

Today we’d like to introduce you to Alison Roldan.

Alison, can you briefly walk us through your story – how you started and how you got to where you are today.
Hello, thank you for giving me the opportunity to interview with you. My name is Alison, most people call me Ali and I am the Owner of Sequoia Baking Co.

Mi Casa Es Su Casa. These are the words that come to mind when I think back, looking for the birth of my passion for entertaining friends and family. When translated, it means “My Home is Your Home”. Growing up, my mom always kept the atmosphere in her house clean and inviting to guests, which has inspired me to emulate the same sense of hospitality in my own home. My grandmother, Ena, was the one who ignited a love of cooking in me. Every day after school, I would watch her put ingredients together that would fill the air with an aroma I will never forget.

My skills in the kitchen continued to sharpen when it came to savory food, and somewhere along the line, a passion for baking was born. After many years of baking on the side for friends and family, I started my business; Sequoia Baking Co. in 2019. I love my clients and the orders I make for them. From Baby Showers to Weddings to Graduation Dinners, every season in life is worth celebrating and there is no better way to end a celebration than with a slice of cake!

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Nothing in this life is easy. Everything takes hard work, and failing is the essence of educating yourself. For as long as I could remember I have always wanted to start a business, but I can’t tell you the number of times I have given up along the way. Only to find myself starting again, from scratch a month or two later. Why? Because my passion fuels me and no matter how many times I have wanted to throw in the towel, I pick it back up. One day, not too long ago, I decided to pick up the towel and I vowed to give Sequoia all that I had. I knew if I hadn’t made that bold choice, I would have grown old and disappointed in the life I would have settled for.

I am my worst critic and I am sure many other women find themselves in the same predicament. Being hard on myself pushes me to become better, but if I am not careful it also cripples my success. I have to be vigilant of catching myself from crossing the line of self-motivation and self-destruction. My advice to any women trying to start a business is to sit back, relax, and enjoy the process. Easier said than done – I know. I have found reflecting on my day prior to going to bed, and writing down one or two accomplishments each night helps me stay focused and aware of the positive process my business and I are going through. Rome wasn’t built in a day, and neither was Apple or Amazon.

So let’s switch gears a bit and go into Sequoia Baking Co. story. Tell us more about the business.
Sequoia Baking Co. is my dream come true. My passion which turned into a career. This brand is still new and has yet to establish a well-known name, and that is okay! It took many years of practice before I decided on specializing on just a few items available on the menu. I know what I excel in and what requires more practice. I am currently limited with time and space, as I have yet to open a physical location. For this reason, I can’t sell my products individually and most of my items are sold by the dozen. I am taking this time to master my skills in the products I offer with the hopes of one day establishing a well-known brand in all desserts and coffee. I have a vision of a beautiful coffee shop where you can eat 1 macaron (or 12) and sip on lattes over free wifi.

My drive, determination, passion, and faith attribute to what may set me apart from others. My mind is always racing, thinking of ways I can innovate the industry. I am constantly learning, but I also understand that I can’t just absorb, absorb, absorb, without also giving back. I make it a priority to answer all questions as they arise, I want others to feel empowered to start a business and/or take up cooking/baking as a hobby. I love to share what I have learned in hopes of helping others kick the learning curb.

Do you have a lesson or advice you’d like to share with young women just starting out?
Accept change. My one piece of advice to any young woman just starting her career is that growth is inevitable. Growth comes with every season, and with growth comes more space for knowledge, more time to sharpen skills, more patience, and more wisdom. Accept the change and grow with the seasons.

Accepting change was something very difficult for me to grasp. I was the type of young girl who had it “all figured out.” I had my life mapped out, the age I would get married, the year I would graduate. Yet, in almost every instance, life didn’t work out the way I planned. You have to have faith and trust that everything happens for a reason. Don’t fight the change, accept the growth. Living in the NOW will allow you to propel into the future. Learning from the mistake you make today, will help you make better choices tomorrow. Change is good, and when you fully accept it, the stars are the limit.


  • Please visit my website if you have any questions or are interested in placing an order.

Contact Info:

  • Website:
  • Phone: 305-204-6608
  • Email:
  • Instagram: @sequoiabakingco
  • Other: @alisonelizabethco – personal instagram

Image Credit:
Murals Of Mercy a Photo House @muralsofmercy

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