Back in 2018, Dom began selling wellness goods such as Keto treats, fresh guacamole, and vegan chili to friends at a local gym. From there, the rest was history. Although Dom primarily did flash sales, she always knew the demand was there. However, she only baked and cooked as a hobby and just because her friends couldn’t stop asking for more! In February 2020, Dom created a natural immunity-boosting concoction of herbs and natural ingredients for friends who were feeling under the weather. Little did she know the height of a pandemic was on the horizon.
Dom began selling this concoction and named it “wellness shots,” which is a blend of ginger, turmeric, honey, lemon, ACV, and Irish sea moss. Shots turned into jars and Dom eventually began making her own Irish sea moss to add to the menu. After the first month of sales, Dom connected with Ash, a friend and fellow gym rat who made her own sea moss and juices. Together, they joined forces and began their journey to provide wellness products to the South Florida community! WE ARE DAILY ESSENTIALS MIAMI!
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I would be lying if I said it was smooth but I can say that God has favored us tremendously! We have been truly blessed with the amazing growth of our business within just a few months. As essential workers during the height of a pandemic, it has been challenging emotionally, physically, and mentally honestly. But still, we RISE!
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
In a nutshell, Daily Essentials Miami is a health and wellness business that focuses on providing quality products with organic ingredients to our community. All of our products are handcrafted and completely organic and natural. We currently offer immunity boosters in shots and jars, as well as cold-pressed fresh juices. Our favorite item is the Irish Sea Moss Gel, which we offer in raw form or infused with fruits or spices. If you haven’t heard of sea moss… you’re missing out BIG TIME!
This superfood has over 92 minerals and nutrients that our body NEED daily. Two tbsp of our product daily will get you right, internally and externally. Sea Moss is great for your immune system, digestive system, hair, nails, skin, weight loss management, and so much more! It’s even great for increased libido!!!! What makes us different from others is that we truly care about the quality of our products! We only serve the best to the best customers we could’ve ever asked for! We also ensure convenience for our customers! We offer shipping and local pickup at various locations! Trust me, We got you!
Can you talk us about how you think about risk?
Well, I can tell you that opening a business in the height of a pandemic was quite risky! It took full commitment from both of us and we did it with no hesitation, despite the uncertainties of our “9-5 careers” and the economy. We used these products for ourselves for quite some time and we knew the effectiveness. We had to share such amazingness with our community!
- Immunity Booster Shots – $5 for two 2 oz shots
- Immunity Booster Jars – $20 for 16 oz
- Fresh Juices – $8 for 16 oz
- Irish Sea Moss Gel – $25 for unflavored
- Irish Sea Moss Gel – $30 for flavored