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Community Highlights: Meet Adelaide Hopkins of Kachaça Spirits

Today we’d like to introduce you to Adelaide Hopkins.

Adelaide, we appreciate you taking the time to share your story with us today. Where does your story begin?
I’ve always been a numbers person. My undergraduate degree is in Applied Math, I have my Master’s degree in Actuarial Science and I began my career at a large health insurance company in Boston, MA. Despite the corporate slant to the first part of my career, I was always interested in the dynamics that smaller startups offered, so it wasn’t surprising that I quickly jumped from that corporate behemoth to smaller, more agile companies that offered both unique challenges and great team energy.

At each step, I learned a lot about product development, leadership, and how important it is to have empathy for both your team and the customer. Last year, the pandemic opened the opportunity to work remotely and I, like a lot of people, started to assess the “where” part of my work life. I can’t say it was a hard decision to say goodbye to Boston and hello to Miami! After moving, I continued to work for the same health analytics company, running their product development operation. After a year of working remotely, I knew I needed a change, but I didn’t know how to give myself the mental space to decide what that change should be.

Working for startups gave me exposure to different types of entrepreneurs and what I found was many of those successful people look at the world as ever-evolving series of problems waiting to be solved. I realized my passion was in identifying these opportunities and executing on creative ways to solve them.

When I quit my job in January 2021, I didn’t have a clear plan but I had been exploring ideas for software companies and stress-testing the concepts, none of which had staying power. It was by chance I came across the idea to start Kachaça Spirits, and I owe a lot of that to the energy of Miami. What I discovered was even though it is the third most popular spirit in the world, cachaça is still relatively unknown to the US market and that presented an opportunity.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
I’ve followed a winding road to get where I am today, and it hasn’t been without challenges. A few moments early in my career somewhat shattered my confidence and it took me a long time to build that confidence back. Working for a large corporation can be lucrative, but it means being a tiny cog in a vast machine. When you don’t fit the mold, everyone around you (coworkers, friends, family) encourages you to conform. “The benefits are great! You’re making so much money! Why rock the boat?”

What I eventually learned is the greatest barrier to success often is your own ability to take on risks and your intrinsic drive to be successful. There are many people who will point you toward the less-risky path of following the status-quo. Surround yourself with the 1 out of 100 who will encourage you to take the leap and support you when it seems all is going wrong.

Thanks – so what else should our readers know about Kachaça Spirits?
Kachaça is born in Brazil and bottled in Miami. The idea for Kachaça came to me while researching opportunities for another spirits company. After doing lots of market research which involved taste-testing many different cachaças, I found most of them weren’t very appealing. In fact, to a lot of the people I spoke with, the terrible taste of cachaça was a running joke, and they wore their ability to drink it like a badge of honor.

Most cachaças available in the US are from industrial distilleries using column stills, unaged and contain added sugar. Our cachaça is handcrafted in copper pot stills and what makes Kachaça unique and really stand out is our special blend of three distinct cachaças: one aged in stainless steel which gives it brightness, one aged in jequitibá casks which contributes a citrusy bitterness, and a third aged in bálsamo casks providing a fruity finish. The result is a playful, smooth, well-balanced cachaça that works just as well in a caipirinha as it does on its own. We like to say Kachaça brings the unmistakable party of carnival to every cocktail!

Alright so before we go can you talk to us a bit about how people can work with you, collaborate with you or support you?
To support Kachaca Spirits, the first limited release of Kachaça will be available locally in Miami and online this fall at www.KachacaSpirits.com. I invite anyone interested in being involved to join our mailing list to stay up to date on events, release dates, and other brand activations. For local collaborations and event sponsorships, please email: sparklife@kachacaspirits.com

I personally am involved with the Miami Downtown Development Authority dedicated to highlighting Miami as a great place to live and work. I also volunteer with GTS Husky Rescue in Jupiter, FL, helping to rehabilitate and rehome Siberian Huskies.

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