Hi Sarah, so excited to have you with us today. What can you tell us about your story?
I have been super crafty and resourceful since a very young age. There is something so calming about creating. While in college, I began researching and testing clean beauty products that were free of harsh and drying ingredients. It made all of the difference in the world for my skin – face & body. At that time I started experimenting and making my own organic products. It all started with a coffee scrub, blended with hydrating and nourishing oils that I used religiously. Mixing essential oil blends and making clean products for myself became my favorite self-care routine. In December 2019, I lost my corporate job in marketing and events. The pandemic began shortly after and that is when I decided to put all of my effort into my passion project and that is when SIBS Creations was born. I spent my days creating and recreating, formulating new products and oil blends while using my marketing background to create a brand that celebrates clean beauty and organic ingredients.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Finding organic, sustainably sourced ingredients and essential oils was tough in the beginning but I was connected with great women-owned, local businesses that provide these types of ingredients. The lack of in-person markets and events due to COVID was a big challenge. That is where I really get to connect with our customers, explain the products and let them sample. The overall market, especially online, is extremely saturated with beauty products so learning how to stand out and identify the brand is a bit challenging. It’s all part of the creative process.
Can you tell our readers more about what you do and what you think sets you apart from others?
SIBS Creations is a company that creates clean, organic products for face and body that can be customizable! All of our products are handmade in small batches and formulated with hydrating oils and healing essential oil blends. Oh! and they are sold at super affordable price points. While we are constantly formulating and perfecting new products, you can find our current product line on our website. Another side of the business is wholesale orders and we can also create special gift sets for bridesmaids, baby showers, etc.
How do you think about happiness?
Creating and being creative. It clears my mind of all worry, it helps me connect to myself and my purpose and it brings so much happiness. That’s the purpose of our life, right? Do something that makes you come alive.
- Coffee Body Scrub – $20
- Body Butter – $26
- Lip & Cuticle Balm – $10
- Detox Bath Soak – $18
- Shave Oil – $15