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Check Out Randy Ramos’s Story

Today we’d like to introduce you to Randy Ramos.

Hi Randy, thanks for joining us today. We’d love for you to start by introducing yourself.
I have always been around the media production arena since the age of 16 where I volunteered for different types of events. You could find me as the camera guy or the one working in the sound booth. As I got more involved, I started to do graphic arts and design where I would make logos, flyers, etc. There was something different about the times I got behind a video camera when I had the opportunity to not only record the moments but also created and tell a story out of those moments captured. During a two years span, I went back to graphic design and then in 2004, I left my hometown of New York City to Ft. Lauderdale, Florida where my passion for video production/recording came back again. I started to record everything and anything! I remembered in that same year I was asked to record a wedding for an older couple and I just had a Sony HD mini home video camera and shot the wedding, went back home and edited and placed the entire content onto a DVD (Yes a DVD!) The DVD even had chapters as if you were watching a movie. There, I realized that I had a passion to create and tell a story and also see the faces of the people I was doing the work for. There were moments where I gave up and did not think it was something for me and did not have the courage or support. As the years have gone by and as I continued to do side projects and volunteer at my local church recording and creating video content, my passion for videography grew even more. Fast forward a few years, here we are in the year 2020 where we all were hit with this pandemic. I have been working for a company for 16 years and in April we were all furloughed. My wife and I were wondering how we were going to get through this financially but thank God we made it through.

In June of that year, I approached my wife and I told her I really wanted to get back into videography but not as a hobby but as my own business. There was no doubt and hesitation and she supported me 100%. I remembered that she not only supported me but she encouraged me to make this happen. The passion and courage came out and that’s when I decided to move forward and named my company Iris Media Solutions. At first, I wanted to just do drone videography but I wanted to be open to more than just shooting drone footage so I went ahead and started to invest in a custom built editing PC, professional cinematic video camera, and everything else you can think of to start the business with the essentials. When it came to picking out my business name, I wanted it to be different and have meaning and for it to tell a story. Everyone knows what the word “Iris” means. Many will tell you that it is a part of the human eye that controls the size of the pupil to let more or less light in. It’s the same thing when it comes to video cameras, the lesser the Iris number, the more light you can get into your picture for low light conditions. The word “Iris” for me goes even further, even though it’s the perfect fit for my industry but it’s the middle name of my late mother Olga Iris Ramos. My mother was the one who encouraged me to do more and do it better, do it differently and make a name for yourself. So at the age of 38 is when I decided to make this real and help create and tell the story of people and businesses.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Since I have a full-time job, I was trying to figure out the logistics of how I was going to perform my work after 5pm and on the weekends. I was not sure if this was going to work itself out. I was afraid of going through all of the legal documents to make this legitimate. I knew myself and if I did not take all of the necessary steps, then I would not take myself seriously. I wondered how I was going to get the first initial funds to buy all the equipment I needed. Every single day and night I debated if I was ready for this and would I even do a great job at it and always worried about the competition. As you can see, there was a lot of me that I needed to overcome. My next obstacle was how and where the business was going to come and how I was going to market myself. For some people, when you start a business you don’t have the funds to promote your business or market yourself, so it comes to word of mouth. I started to reach out to my friends and family and began to build my portfolio and see what kind of impact I can make with my first projects. It has been a slow and steady start but I know that the day will come that I will not know what to do with all of the inquiries coming in!

Thanks – so what else should our readers know about your work and what you’re currently focused on?
Here, at Iris Media Solutions, we focus on taking people’s ideas and vision and creating a story or conveying your message. Our slogan is: Your Vision, Your Story, Our Mission. We strive to not only help promote your business or create a personal video that showcases your work but wants to be able to tell a story and be able to captivate the viewers’ attention. We work on business promotional videos, weddings, family lifestyle videos, event recap videos and so much more. We are also a Part 107 certified drone operator where we can provide drone video and still footage. If you have a media problem, we’ll help you get your solution!

We love surprises, fun facts and unexpected stories. Is there something you can share that might surprise us?
The most surprising part about this entire process is that I was actually capable. I was capable of running a legit business! When talking about building a company from the ground up, I designed the company’s website, logo, business plan, etc. I was surprised how “Easy” the entire setup and process was but before doing the actual worked, it looked impossible. I say if you have a talent and dream, go ahead take the leap of faith and do it! Everything else will come to pass and there will be people there to guide you along the way.

Contact Info:

Image Credits
Armando Pozo- Armando Pozo Photography

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