Today we’d like to introduce you to Daniela Hernandez.
Daniela, please kick things off for us by telling us about yourself and your journey so far.
Daniela is a digital branding expert and user experience designer, understanding its potential on and off screen. Born in Venezuela, raised in Miami. A travel and people lover, who enjoys mixing traditional and digital media to make powerful user connections. Currently working full-time for one of the top 6 financial organizations in the US, where she is re-designing and building the future of finance along with her team.
Previously Daniela worked in-house at a daily deal and wholesale e-commerce website, as designer and art director. This first role allowed her to test her branding skills, and gained her tremendous go-to market experience. She created many private label brands exclusively for their e-commerce audience and worked closely with marketing and product directors. Soon after, she opened StudioUNI, a full service creative studio in Miami. The studio made it possible to collaborate with other local artist to bring brands, ideas, and events to life. She has received numerous awards from organizations such as Start-Up Weekend, ADC and Adobe.
Can you give our readers some background on your art?
I design brands and user experiences. I became aware of user behaviors and actions at the very beginning of my design career when I was making both physical and digital products. I love people, so my inspiration comes from everyone I meet or merely a stranger walking down the street. I enjoy making people’s lives more accessible. I want each person to be able to have a seamless experience.
What would you recommend to an artist new to the city, or to art, in terms of meeting and connecting with other artists and creatives?
In the summer of 2017, after struggling to belong in her own city. Daniela launched @WomenUnwined connecting professional women, online and in-person. The small event welcomes women from all backgrounds, and it is a safe space to talk about ideas, give, and get advice. Back in 2017 together they disrupted the local Miami markets and have inspired many to go after cross-cultural collaborations they weren’t comfortable doing before.
To learn more visit weunwined.com
Portrait: Suzzane Corneliussen
Getting in touch: VoyageMIA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.