Today we’re excited to introduce you to Josniel Fiallo of Rex Fabrics. Rex Fabrics is the leading authority on fabrics and we are so honored that they are such an active member of our community. Rex Fabrics also a content partner. Content partners help Voyage in so many ways from spreading the word about the work that we do, sponsoring our mission and collaborating with us on content like this. Check out our conversation with Josniel below.
Josniel, thank you so much for chatting with us again. For those who may have missed our earlier conversations, can you please briefly introduce yourself?
I am a man of many hats and suits: Josniel Fiallo, husband, father, Cuban Immigrant, Proud American, President of Rex Fabrics. I started as a charming salesman with savvy business sense by nature, became a textile connoisseur by experience, and a business owner by hard work and opportunity. As owner and president of Rex Fabrics, I am fully immersed in all facets of the business. On any given day, you’ll see me around town consulting clients on our home services, delivering reupholstered furniture, selecting fabric for men’s haberdashery services, selling a future husband and wife their dream tuxedo and couture gown from our in house atelier, assisting our neighborhood clients with buttons and zippers. No task is too big or small to undertake when you love what you do and are a business owner.
To what do you attribute your success?
Like the garments we make, attention to detail. ALL details of the business are important and require focus, analysis, and care. It’s a recipe of many ingredients. Consistency. Relentless Work Ethic. The ability to take calculated risks and evolve quickly with the ever-changing climate of retail and the luxury market. Allowing staff and management room for growth. Team – The people involved in the process facilitate a harmonious backbone and compliment each other with their respective skill sets. We have been fortunate enough to run this enterprise with a collective vision and all hands on deck mentality. Throw in a dash of faith and a positive outlook, and the universe will throw some good fortune your way. !Estamos bendecidos!
What makes you different from other fabric stores?
We are your local premier one-stop-shop. Rex Fabrics is your neighborhood family-owned business with 30 plus years selling premium exclusive textiles, offering Haute Couture Services and Home Decorative Services. Aside from the vast inventory of men, women, and home textiles, we distinguish ourselves through our Personalized Services. We complement the textiles by giving them life with our in house highly skilled team of designers, tailors, seamstresses. The key is the synchronicity of exclusivity and an assortment of products, boutique services, and authentic passion.
How do you advertise your product/service?
Client satisfaction and referrals are our best advertisement. We allow our textiles’ quality and the integrity of each piece we create, and the service we provide to speak volumes silently. We have serviced four generations of families. Great Grandmothers pass the torch, and our name stays relevant in the community. The ease of building reputable trust in craftsmanship and genuinely nurturing those clients have yielded success.
We evolve with the market, and run modern-day campaigns, find us on all social media channels. Moving forward, we are becoming more active within the community. Building community, liaisonship with design programs in Miami, always considering partnership opportunities, working with both fresh and established designers, and expanding the table so to speak. Ecommerce is undeniably the future; with brick and mortar constantly in jeopardy in today’s retail landscape, consequently expanding our online inventory and creating that accessibility for those outside of Miami, FL, has also yielded positive results for us.
How did you get your idea or concept for the business?
A solid business was built on the exquisite taste and exceptional service under the vision and care of the late Carina Rodriguez. I’ve taken what she and my brother, Ricardo Aldama, created and have expanded it. Fine-tuning the process, evolving with our clients’ needs, and satisfying a niche market in our local and global community.
Rex, in its inception, was a local fabrics store in Coral Gables Granada Plaza. Eventually expanding into premium textiles and in house boutique services. With a strong foundation, a young, talented, and eager team, this train is well on its way to a new frontier. El tren no para! Stay tuned!
Finally, please let us know how our readers can connect with you and learn more.
Visit me at our showroom! I love exchanging ideas, dreaming, creating the impossible with clients, and taking a cafecito break to engage and connect in person. Stay tuned to our Instagram and newsletter for product and service updates, promotions, and the occasional video.